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Information and news from Ashwoods

ASHWOODS LAUNCHES NEW COMPONENT PARTS RANGE

UK Company set to export to European and US customers

 

One of the UK’s leading hybrid van developers, Ashwoods Automotives of Exeter has launched its own range of battery management systems and electric motors for hybrid and electric vehicles.

 

The new components are designed to offer optimum performance, quality and price. The company has launched a modular based Axial Flux Permanent Magnet motor which can be assembled within one hour (expected to be the lowest $ per kW motor on the market); an integrated Lithium Battery Pack Module which provides a simple, scalable plug and play power cell; and a Battery Management System that can support the full range of Lithium-ion chemistries.

 

Ashwoods is already renowned as the UK’s largest supplier of hybrid vehicles and developed this range of components as an integral part of its continued development of its Hybrid Drive Technology. The new products were developed as part of a consortium with Citroen, Life Batt and Sevcon with grant funding support from the government-backed Technology Strategy Board.

 

The company believes the new range of components offers a unique combination of durability, performance and value for money – a combination that Ashwoods Global Applications Manager; Bob Beckwith explained was a market challenge that needed a solution.

 

 ‘Battery Management is probably the single biggest challenge facing the Electric Vehicle (EV) and Hybrid Electric Vehicle (HEV) market as it affects all aspects of vehicle performance,’ he said.

 

‘One of the greatest challenges that our engineers faced when developing the Hybrid Drive technology was the lack of effective battery management. There are no Battery Management Systems (BMS’s) available on the market that can effectively manage Lithium batteries on a demanding hybrid drive cycle.’

 

He added that access to the company’s own vehicle data had been critical to this development project – particularly in terms of showing its true functional capability.

 

‘We were able to work with data from 150 Ashwoods Hybrid vehicles with proprietary BMS that have covered over two million miles.  No other BMS supplier has access to this level of detailed real world data and this was crucial for the development process.  This has been an application led development project driven with the outcome of delivering a functional product that has not only been proven in day to day transport settings but has real market potential. Moving forwards all our hybrid and electric applications will be made up of our own component parts.’

 

Ashwoods is now supplying its BMS in volume to a number of UK and European customers in the military, automotive and stationary power markets. It hopes that in the next two years that export numbers will grow by over 400 per cent and this year is predicting a turnover of over £10m.

 

The company is now targeting the US market where Bob believes that Ashwoods Energy can break into a market that is currently dominated by larger companies.

 

He said: ‘As a smaller company entering this market we have the advantage that we can be truly flexible and innovative in response to customers – however we can combine that with a data source that many larger companies would envy thanks to our growing fleet of hybrid drive vans.

 

‘In addition our new component range offers versatility and simplicity – and is competitive on pricing – all key issues for customers in this sector.’

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Vans of the Year Awards 2012 – ecoInnovation

Ashwoods Head of Marketing Victoria Davison receives Eco Innovation Award for LCV Hybrid Drive technology

ecoInnovation Award 2012
Ashwoods Automotive
voty-2012-eco-innovationWith the ongoing push towards more sus

tainable transport, not to mention the spiralling cost of diesel, we have introduced a new ecoInnovation Award this year. We like simple at VansA2Z and if combined with a relatively low cost we like it even more.

The first recipient of this award is both of these things and it has been shown to cut fuel consumption by as much as 15 per cent. We’re talking about the Hybrid System developed and sold by Ashwoods Automotive.

The system works by recovering the energy normally wasted during braking and deceleration, storing it in a battery and then reintroducing it into the drivetrain.

It’s basically a similar approach to that used by F1 teams with KERS (Kinetic Energy Recovery System), but in this case it’s not used to provide additional power, but to reduce fuel consumption and hence emissions.

The Hybrid system consists of a generator/motor which is belt-driven from the rear differential and an Intelligent Power Pack Module (battery and software) sited underneath the vehicle by the nearside sliding side door. The finishing touch is a LED Driver Display strip located top-dead-centre of the dash. This indicates the state of the system — whether it’s charging or assisting — as well as suggesting gearchanges for optimal performance.

Specifically designed to work on rear-wheel drive Transits, Ashwoods is busy developing a version for front-wheel drive vans.

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Ashwoods secures a £2.6m funding deal to develop low carbon products

 Low carbon technology company Ashwoods Automotive has secured £2.6 million of private equity funding in a deal that should see its headcount grow by 20 per cent.

The Exeter-based business is seeking to grow its market share in the production of components for hybrid and electric vehicles.

The investment, which has come from unnamed individuals with a background in the automotive sector, sees Jeremy Ellison join the firm’s board as finance director.

The funding will be invested in developing new products and services, in particular in recruiting skilled staff to help the business develop new lines for electric and hybrid vehicles.

It is estimated that the firm’s current 25 strong workforce will grow by 20 per cent.

Managing director Mark Roberts said: “We are delighted to have completed this deal as it sets us up to deliver our growth plan. The investment will accelerate the commercialisation of our development portfolio and our expansion into new markets, as well as allowing us to build on our success to date in the hybrid vehicle market.”

The company, which won the prize for Innovation of the Year at the recent Western Morning News Business Awards, has already developed a hybrid drive system which combines diesel and electric power to achieve its environmental objectives without impacting on the residual value of a vehicle.

During tests by CENEX – the UK’s first centre of excellence for low carbon and fuel cell technologies – the Ashwoods hybrid reduced CO2 emissions and fuel costs by between 15 and 25 per cent and, in the urban drive cycle, by as much as 33 per cent.

Ashwoods has already supplied more than 200 hybrid vans to the country’s largest commercial fleets and has a further 500 vehicle ordered for 2012.

The company has also developed a range of hybrid and electric supply chain components including electric motors, battery management systems and battery modules.

Its product development has previously been supported by the Government’s Technology Strategy Board.

John Laughlin, the TSB’s low-carbon-vehicles programme manager, said: “We have been impressed with Ashwoods’ growth over recent years and are delighted to see their hard work and innovation being rewarded.”

The funding deal saw the firm advised by private equity specialist Matt Stoate, from Foot Anstey.

Mr Ellison said: “The structuring of this deal required a private equity specialist and we were delighted to be able to work with an experienced South West based solicitor in Matt Stoate, who understands the needs of these types of transactions.”

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Ashwoods takes second place to Jaguar Land Rover at SMMT’s 2011 Award for Automotive Innovation

 Ashwoods is celebrating after coming runner up at SMMT’s second annual award designed to showcase the importance of R&D and the role the UK plays in developing global automotive products, beating off stiff competition from companies across the car, commercial vehicle and supply chain sectors.

 Ralph Hosier, SMMT judge , engineer and motoring journalist  commenting on the shortlist of six said, “The level of detail people had to go into to make their systems work was very impressive. Because they couldn’t find anything off the shelf that would actually work for them they created something that would.  The ingenuity in the detail was quite amazing”.

 The award, sponsored by GKN Driveline, was presented to JLR’s Chief Engineer, Hybrids, Peter Richings at SMMT’s Annual Dinner by Parliamentary Under-Secretary of State for Transport Parliamentary Under-Secretary of State for Transport Parliamentary Under-Secretary of State for Transport Parliamentary Under-Secretary of State for Transport Parliamentary Under-Secretary of State for Transport, Norman Baker and Rob Rickell, Global Engineering Director, GKN. 

 Commenting on the announcement, Paul Everitt, SMMT Chief Executive and chair of the five-strong judging panel said, “The awards clearly demonstrates industry’s commitment to lowering vehicle emissions and creating exciting products for demanding consumers. They champion industry innovation – promoting cutting-edge automotive engineering and design that the UK is famed for around the world.”

 Sponsor of this year’s Award, GKN Driveline’s Engineering Director, Rob Rickell said, “GKN Driveline is once again proud to sponsor the award. As a UK company, we recognise that research and development of technology will result in innovative solutions satisfying our society’s demanding and ever evolving needs. By doing this successfully, we and others will have a positive impact on the environment, the communities and the economies in which we all operate. The finalists tonight demonstrate fine examples of developments that embody that spirit.”

 On presenting the Award, Parliamentary Under-Secretary of State for Transport, Norman Baker, spoke about the importance of recognising innovation within the UK’s automotive sector, adding that a collaborative approach across the commercial, business and government sectors was essential in encouraging new technologies and products to market. 

 This year’s Award was judged by a panel of senior industry figures, including Dave Salt, Chief Engineer, GKN Driveline, Ralph Hosier, Engineer and Motoring Journalist and Jon Beasley, Group Technology Officer, GKN.

 

 

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Innovation for Ashwoods at Western Morning News Business Awards

Ashwoods Hybrid Drive Sytem won the Innovation catagory at the first Western Morning News Business Awards. The prize was one of 14 handed out at an event at St Mellion International which celebrated the best businesses in the Westcountry.

WMN editor Alan Qualtrough said, “The aim of our awards was to celebrate the Westcountry’s business talent and innovation and all the winners should feel very proud of their achievements.”

Ashwoods Head of Marketing Victoria Davison said, “We are delighted to have been recognised for our innovation and as an Exeter based business be among the growing business community demonstrating excellence in the South West”.

Main sponsor was South West Water with Coutts, Viridor, Plymouth University, Brewin Dolphin, Gregory Distribution, Foot Anstey, KPMG, Bond Pearce, RBS and First Great Western.

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Ashwoods join Low Carbon Transport Champions in Celebration in London

 Leaders in the drive to cut carbon emissions from road transport have been announced at a prestigious ceremony in London and Ashwoods joined their ranks in the 2011 ‘Low Carbon Innovation by an SME’ in second place.

 The LowCVP Low Carbon Champions Awards recognise best practice in key areas from vehicle manufacturing and fleet operation to the development of products and services that reduce greenhouse gases from road transport operations. The winners were announced at the Low Carbon Vehicle Partnership (LowCVP) Gala Reception, held at One Birdcage Walk, Westminster, at an event held in association with the Institution of Mechanical Engineers (IMechE).

 Tony Juniper, independent environmental adviser and writer and former Executive Director of Friends of the Earth said: “It’s all too easy to take a backseat on this agenda. We need much more leadership. The winners of these LowCVP Awards have demonstrated leadership in their various fields; we need more individuals and organisations like them.”

 Greg Archer, Managing Director of the LowCVP, said: “These Awards recognise best practice and innovation, highlighting leadership in accelerating the shift to lower carbon vehicles and fuels. “The number and quality of entries was even higher than last year which shows the level of energy and enthusiasm that exists to create new markets for lower carbon vehicles.”

Philippa Oldham, Head of Transport at the Institution of Mechanical Engineers, said: “The shift to low carbon vehicles has the potential to be the greatest automotive development since the internal combustion engine. However for this to happen we need innovative, forward thinking businesses to drive progress.

“That’s why it’s so important that we recognise, through these awards, those British businesses that are building a low carbon vehicle industry in this country, helping to put the UK at the very forefront of this next technological revolution.”

The Awards are accredited by the Royal Society of Arts (RSA) which means they meet a robust set of criteria and by doing so demonstrate high quality and validity. In a rigorous judging process – involving 28 senior individuals from across the range of organisations with a stake in this agenda a total of 44 companies and organisations madethe Awards shortlist.

The winner of the prestigious overall award was Nissan GB. In making the award the judges said that Nissan has been at the forefront of EV and battery technology development and its efforts have culminated in the launch of the ground breaking fully electric Nissan LEAF in

March 2011.

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Hybrid technology takes three IET Innovation Awards

Ashwoods won no less than three catagories at the Institution of Engineering and Technology (IET) Innovation Awards at the black-tie awards ceremony held last night. Ashwoods Hybrid Drive System won awards in the Power / Energy, Sustainability and Transport categories.

Demonstrating an innovation that not only has a significant impact on society but a financial impact at a business level, the Ashwoods Hybrid Drive System works by taking wasted energy from braking and decelerating and storing it to be used to assist vehicles when required. Designed as an alternative over low range, high cost Electrical Vehicles, the Ashwoods Hybrid Drive System is fully commercialised and used by over 35 companies including Royal Mail, BT, Transport for London (TFL) and NHS.  Funding from the Technology Strategy Board has been instrumental for Ashwoods to develop their hybrid technologies and expand their product portfolio.

 The IET Innovation Awards recognise the most creative companies operating within a wide variety of engineering and technology disciplines, with 15 categories including asset management, telecommunications and product design. 

Upon receiving the award, Martin Kadhim, Business Development, Ashwoods Automotive said, “To even have been nominated in categories with some of these fantastic companies is a real honour. We’ve tirelessly developed our technologies for commercial purposes, not just for innovation’s sake, we’ve taken this product from innovation to commercialisation and it’s great to be recognised in this way.”

Attracting a record 420 entries from around the globe, the awards provide industry innovators a unique opportunity to demonstrate their skill and imagination as they tackle their own local, economic and social challenges.

The awards culminated in a glittering awards ceremony last night at the Intercontinental Hotel, Park Lane, London, hosted by actor, writer and presenter, Robert Llewellyn. The Awards were sponsored by ABB, Altran Praxis, D Young and Co, Lloyd’s Register, Mathworks, National Grid, NPL and Withers and Rogers.

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